Equine nutrition is complex — a delicate balance of science, art, and real-world experience
Whether it is developing the next innovation or addressing the needs of horse owners with messaging that connects while staying grounded in science, the stakes are high — and the pressure to get it right is real.
That’s where a qualified equine nutritionist makes all the difference — someone who combines decades of training and hands-on experience to deliver practical, science-backed solutions.
This is why EquiVine PhD Nutrition exists.
EquiVine PhD Nutrition provides equine nutrition consulting services that solve challenges with clarity and confidence — from product formulation and technical support to marketing strategy and strategic advisory rooted in years of industry experience.
Proper equine nutrition centers on feeding the horse in front of you.
It’s using science & experience to implement personalized and practical solutions to specific nutrition challenges.
When you work with EquiVine PhD Nutrition, you can lead your business forward with solutions grounded in both research and results.
How can we help you?
"Kelly approaches each case with professionalism, clear communication, and a genuine dedication to the horse’s well-being."
Dr. Sarah H. Garcia, DVM, CVA, CVMMP, CERPV
Southern Performance Veterinary Acupuncture and Wellness
"When you think of an expert in equine nutrition, Kelly is one of the first names that comes to mind. She is highly respected in our industry."
Deborah B. Reeder, LVT, VTS-EVN
AAEVT Emeritus, Industry Consultant
"Simply excellent. There is no one I’d rather have building a feed and nutrition program, consulting on innovation, or supporting go-to-market sales and marketing strategy.”
Jodi Lynch Findley
PRN Pharmacal Channel Sales Manager, Animal Health Sales Leader, Speaker & Trainer
Hi, I’m Dr. Kelly Vineyard
Expert PhD Equine Nutritionist, Industry Leader, Lifelong Equestrian
With over 16 years of experience in the commercial equine feed industry, I have a proven track record of applying my technical expertise to successful new product research and development, sales training, marketing strategy, and veterinary nutrition guidance. I specialize in developing science-based nutrition solutions that improve horse health and performance.
Today, I partner with feed industry leaders and equine veterinarians to develop evidence-based nutrition strategies, support new product development, apply market insights, and translate complex science into actionable guidance — all to improve equine health and business outcomes.
As an avid equestrian, I bring firsthand experience that deepens my understanding of horse nutrition needs across disciplines. With a strong foundation in both the science and business of equine nutrition, I am committed to advancing the industry while supporting horses and the people who care for them at every level.
Let’s work together to create science-backed solutions that elevate your impact — and your business.
Kelly Vineyard
Kelly Vineyard, MS, PhD
EquiVine PhD Nutrition
Our approach to equine nutrition is built on these proven principles.
One Size Doesn’t
Fit All
Feeding horses is as much an art as it is a science.
Every horse, owner, and management situation is unique. Quality product research and formulation are essential, but practical application and understanding the needs of the individual horse are just as critical.
Marketing & Science Are Partners
The best feed or supplement isn’t always the one with the flashiest packaging or most compelling marketing campaign.
That being said, effective and compelling marketing strategies play a crucial role in ensuring that high-quality products reach the horses that truly need them.
Collaboration & Relationships Matter
The best nutrition programs, product innovations, and outcomes come from teamwork.
Veterinarians, trainers, owners, sales specialists, marketers, and nutritionists all bring valuable perspectives. When we work together, horses and businesses benefit.
Education Never
Stops
Equine nutrition is constantly evolving. New research, advancements in feed technology, and ongoing education ensure that we continue to provide the best for the horses in our care.
There's always a possibility that what is "right" today may be "wrong" tomorrow. Staying curious is the key to advancement.