Equine Nutrition Consulting Services for
Equine Feed & Supplement Manufacturers
Expert Nutrition Help to Get Your Products to the Horses That Truly Need Them
You’re committed to creating feed and supplements that truly benefit horses.
It’s why you’ve invested your time, energy, and resources into developing products that support equine health and performance.
But turning that vision into a viable, science-backed product can be complex. Navigating dietary requirements, regulatory guidelines, ingredient interactions, and labeling rules can feel overwhelming — especially without a nutrition expert on your team.
Are you meeting the horse’s actual nutritional needs? Are your claims supported by research? Is your packaging accurate and compliant?
Some manufacturers choose to have in-house equine nutritionists to handle all of this. They guide formulation, support product development, write technical content, train sales teams, and answer customer questions.
What if you could access that same level of expertise — on your own terms and without building a full-time team?
That’s where I come in.
Hi, I’m Dr. Kelly Vineyard
seasoned equine nutritionist with 16 years of experience in the commercial feed industry.
I’ve led new product development, marketing initiatives, technical support, and training across the full product lifecycle.
As a consultant, I bring both scientific depth and industry-savvy insight. I understand the science behind the formulation — and the business realities of bringing a product to market that horse owners will trust and buy.
From initial concept to product launch, I help you develop and position equine nutrition products you can stand behind — and sell with confidence.
Kelly Vineyard
Kelly Vineyard, MS, PhD
EquiVine PhD Nutrition
Whether you’re here to drive new product development or to promote existing product growth, here’s how I can help:
New Product
Innovation
Market Insights
Ideation
Formulation
Research Coordination
Product Launch Support
Packaging and Sell Sheet Copy
Manufacturing &
Quality Control
Ingredient Selection & Analysis
Labelling
Regulatory Compliance
Troubleshooting
Marketing &
Sales
Technical Content Creation
Marketing Support Material Development
Website Technical Content
Technical Support for Customers
Training for Teams
Product Positioning for Sales Teams
Educational Seminars
"I’ve had the opportunity to collaborate with Kelly professionally for several years, and she consistently demonstrates a rare combination of deep technical knowledge, clear communication, and genuine care."
Megan Reichmann
Senior Brand Activation Manager, Boston Scientific
"I’ve learned so much from you over the years. Thanks for always sharing your knowledge and keeping it simple!."
Adam Burnsed
Director of Business Development and Marketing, Adisseo
"If you’re a veterinarian or feed industry partner, you want someone like Dr. Kelly Vineyard on your team. What makes working with Kelly so unique is how deeply she understands both the science and the animal. She brings total clarity to every conversation.”
Deven Vespi, MBA
Global Equine Business Development Manager, Diamond V/Cargill
How Equine Nutrition Consultation Works
PARTNERSHIP
Some worry that bringing in an equine nutritionist might limit their vision or shift their business in a direction they didn’t intend.
In reality, the opposite is true.
As a consultant, I become an extension of your product team — offering expert guidance without taking over. With a strong foundation in equine nutrition and real-world experience as a horse owner, I collaborate with you to develop new products and elevate your current lineup.
Together, we’ll align science with your goals — so your products work better, connect with customers, and stand out in the market.
PRACTICAL
I understand — not everyone spends their day immersed in formulations and technical writing.
That’s exactly where I come in.
What sets me apart as an equine nutritionist is my ability to translate complex science into clear, practical insights. Whether we’re in product planning meetings, reviewing packaging content, or crafting marketing copy, I’ll help you understand the facts — and what they mean for the horses you serve.
Because great products deserve great communication, grounded in science and built for impact.
PROMISE
Your company’s private information is one of your most closely guarded assets — and rightfully so. So, how can you trust an outsider with confidential details about your equine feed or supplement formulas?
It’s a smart question — and one I take seriously.
Here’s my commitment: every conversation, document, and detail we share will be handled with the highest level of confidentiality.
With years of experience at Purina Animal Nutrition, I understand both the value of proprietary information and the importance of a science-driven, secure approach to product development, manufacturing, and marketing.
You can count on professional discretion — and expert support.
